Задача
Conversion stuck at 1.4% despite stable traffic. Find the causes and the path forward.
Audit
Beauty & skincare
Luna.co
Conversion audit and roadmap for a skincare store
A deep funnel audit plus an impact/effort-prioritized roadmap — no redesign needed.
Ключовий результат
+27%
AOV after rolling out the top 5 recommendations from the audit in 60 days
Задача та рішення
Рішення
Technical + UX audit + funnel analysis in GA4/Hotjar, 60-page report + roadmap.
Як виглядає магазин
Luna.co (not to be confused with Luna Beauty from case 01 — different company) had launched six months ago and hit a plateau: traffic was there, conversion was stuck at 1.4%. The owner wanted to know exactly where the funnel was leaking before sinking money into a redesign.
Over 2 weeks we ran a deep audit: technical speed (Core Web Vitals), UX of key flows, funnel analysis in GA4 and Hotjar, a conversion-blocker checklist. We delivered a 60-page report plus a roadmap prioritized by impact/effort.
After a 60-day rollout of the top-5 recommendations — AOV +27%, conversion 2.1%.
Стек технологій
GA4 · Hotjar · Lighthouse · Notion
Наступний проєкт
Luna Beauty
Skincare brand redesign on Shopify
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