Custom theme Beauty & skincare
Luna Beauty

Skincare brand redesign on Shopify

How we redesigned mobile UX for a Ukrainian natural cosmetics brand — from 0.8% mobile conversion to 1.14% in 90 days.

Timeline 8 weeks
Рік 2024
Ключовий результат
+43%

conversion in the first 3 months after the new store launch

Задача та рішення

Задача

Low mobile conversion (0.8%), 64% checkout drop-off, tangled navigation.

Рішення

IA redo, PDP factsheets, 3-step checkout, Klaviyo flows.

Галерея

Luna Beauty is a Ukrainian natural cosmetics brand. The old Shopify store had a mobile conversion of 0.8%, a checkout drop-off of 64% and seasonal navigation that drifted from collection to collection.

Over 8 weeks we redid the information architecture, rewrote PDPs around product factsheets (ingredients / benefits / how-to), rebuilt the checkout from a single page into a clean 3-step flow, and added Klaviyo flows for repeat purchases. Mobile-first design, Liquid without flashy JSON tricks.

Result — +43% conversion in 3 months, +18% AOV, 27% repeat purchases.

Стек технологій

Shopify · Liquid · Klaviyo · GA4

Наступний проєкт

TechGear Store

Migration from WooCommerce to Shopify
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