Задача
Templated theme failed to convey brand positioning; slow checkout in peak season.
Custom theme
Outdoor & gear
Nordwind
Custom theme for an outdoor brand
Custom theme plus a gear configurator for an outdoor brand — Lighthouse 94 on mobile.
Ключовий результат
+62%
repeat orders during the first winter season
Задача та рішення
Рішення
Theme from scratch in Liquid, gear configurator, PDP extensions, Lighthouse 94.
Як виглядає магазин
Nordwind is a Ukrainian outdoor gear brand that decided to move off the templated Dawn theme. They wanted Patagonia-level visual storytelling plus a fast checkout for the cold-season sales peak.
Over 5 weeks we rewrote the theme from scratch in Liquid, added a gear configurator (by temperature), and extended the PDP with a “what’s in the kit” photo strip column. Lighthouse 94 on mobile.
Result — +62% repeat orders in the first season, time-on-site ×1.8.
Стек технологій
Shopify · Liquid · TypeScript · Klaviyo
Наступний проєкт
Arctic
Premium canned-soup store launch from scratch
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